Alliance Police Nationale

Branding & Digital.

Full rebranding of Alliance Police Nationale (French Police Trade Union), to coincide with the annual meeting taking place in October 2012.

The end result was ultimately built around the geometrical idea of the letter 'A', that can be used with or without the accompanying logotype. A big part of this design strategy lay in its typography. DIN, a very engineered type and pragmatic in nature, made for a powerful combination of strength and legibility.

Using the design elements I created, I was determined to make a cohesive, user-friendly site. I designed the website and the app and came up with a colour scheme that is used throughout the regional departments.

Alliance Police Nationale Logo Alliance Police Nationale Logo Icon Alliance Police Nationale Colour Scheme Alliance Police NationaleBrand Font Alliance Police Nationale Stationery Alliance Police Nationale Stationery Alliance Police Nationale website Alliance Police Nationale website Alliance Police Nationale app