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Alliance Police Nationale

Full rebranding of Alliance Police Nationale (French Police Trade Union), to coincide with the annual meeting taking place in October 2012.

The end result was ultimately built around the geometrical idea of the letter 'A', that can be used with or without the accompanying logotype. A big part of this design strategy lay in its typography: DIN, a very engineered type and pragmatic in nature, made for a powerful combination of strength and legibility.

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